|pepper . 2015|
|pepper 001 . 2014|
|pepper 002 . 2014|
|pepper 003 . 2014|
a couple of years ago, i was approached by a positive, optimistic, female, emirati entrepreneur who was introduced to my work and really liked what she saw, leading to a collaboration i am happy to have worked on.
asma, the proud owner of the hundred wellness center is extremely passionate about pilates and a healthy lifestyle. she opened her humble pilates studio, which has gained recognition and grown over the years, becoming one of the leading health and fitness centers in the city. she is also a true supporter of the arts and the creative world. if one pays a visit to the beautiful center, you will notice some of asma's acquired artworks hung around the building, combining both her interests in one space.
the collaboration began with the intention of creating a pilates-themed illustration to adorn the center's walls. the initial brief was pretty free, so i came up with some introductory sketches which were discussed and led to variations of the illustration.
the illustration evolved over the course of the project, becoming more refined, less of a cliché, and focused on one particular pilates move - the rolling ball. the final result was not one, but three illustrations to visually show the move in it's different positions. after the illustrations were complete, asma loved the character and decided to name her pepper!
it was a really fun project to have worked on and truly humbled to have worked with asma on this. thank you for the opportunity. i hope pepper becomes somebody iconic at the center and loved by all...
make sure to head down to the hundred wellness center if interested in pilates and a healthy approach to life. and make sure to say hit to pepper!
i leave you with a couple of illustrations from the initial phase of the project. it shows how far the illustrations have come from the first drawings. i do love the initial ideas, but didn't work for this project i guess. you do however, definitely see elements extracted from both sketches which fed into the development of pepper.
phase 1 of pepper . 2013